"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks
Genius = intelligence + imagination = extraordinary results
You need to be a genius to do marketing today. Markets are incredibly complex, customers demand ever more and competition is intense.
Marketing injects the customer insight and creative thinking that gives business its edge. However it must combine this with the analytical and commercial rigour that drives strategy, innovation and profitable growth.
From the vision of Apple to the insight of Zara, the passion of Nike and irreverence of Jones Soda, the entrepreneurship of Jet Blue and thrill of Agent Provocateur, today's leading brands and marketers think and act differently.
The genius of marketing lies in the ability to connect outside and inside, markets and business, customers and shareholders, creativity and analysis, promises and reality, today and tomorrow.
Genius marketers, like Einstein and Picasso, apply intelligence in more imaginative ways. They use their left and right brains to seize the best opportunities, to stand out from the crowd and to lead the business.
Marketing guru Peter Fisk's insightful, provocative and inspiring book brings together the challenges and opportunities for marketing today and shows you how to inject marketing genius into your business for exceptional results.
You could be a marketing genius too. Are you ready?