Trust within Organizations of the New Economy
The role of trust in governing institutions has been disputed for years and is likely to continue to be discussed in the future. Increasing uncertainty and people’s personal concerns about future perspectives seem to have created an increasing need for what we call trust. Simul- neously, the same uncertainty that induces this increased demand for trust seems to be und- mining it: in uncertain environments, trust seems to be much harder to generate. This paradox has been the starting point for the empirical study that is presented in Marco Tulio Zanini’s book. In literature, one can find many different views of trust, e. g. trust as a complement to explicit modes of corporate control, trust as a substitute for explicit corporate control, trust as a “third way”, or trust as a somehow comforting notion that people just preach without having any conceptual framework in mind. We wanted to find some data that might provide clues for a better understanding of where and under which conditions trust prevails and thrives, and where it does not. In a sample created from an inquiry into seven major companies from different sectors of the Brazilian economy, Marco Tulio Zanini found impressively clear evidence that trust is more likely to be disc- ered where we would assume it to be needed least: in relatively stable, hierarchical, and - reaucratic organizations.