Designmanagement - Die Kompetenzen der Kreativen
Creatives who want to assert themselves successfully in the market and in competition need design management - that is the main idea behind this book. It is aimed at those aiming to study, studying or recently graduated in design as well as at young professionals working in creative disciplines. The author uses many examples to show how design management requires a double competency: creative professionalism and entrepreneurial qualification. The two together - core and complementary competencies in an integrated relationship - are a guarantee of success in a creative's professional development. For design tasks are always management tasks as well. This is the case in product and communication design just as it is in fashion and jewellery design and in architecture and interior design. Theoretical statements are supported by practical examples and case studies from real life. They clearly demonstrate the significance of design management in practice. It also shows the path from creative competence in conception and planning to entrepreneurial achievement in winning contracts and in competitive exhibitions.
The book also appeals to those responsible for training creatives to prepare their students more thoroughly for the market and for competition. This is its principal contribution - as a theoretical model with practical relevance.