Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government.
Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.”
Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Presents an insider’s perspective of Total Information Awareness and Edward Snowden’s NSA leaks on governmental data mining projects focused on scanning public and private data for the sake of national securityClosely examines how the rise of social media platforms, such as Facebook, has inadvertently led to the general public’s embracement of information awareness and business intelligenceAnalyzes the privacy concerns with posting personal data on social media platforms, and explains how Personal and Total Information Awareness can benefit individuals, as well as Society as a whole