Managing Media Firms and Industries
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Provides a survey of this comparatively new field of research specialization, from diverse perspectives and across key dimensions of management practice Offers an accessible digest of the core literature important for understanding theoretical foundations Highlights practical implications relevant for managers and students