Predicting Real World Behaviors from Virtual World Data
There is a growing body of literature that focuses on the similarities and differences between how people behave in the offline world vs. how they behave in these virtual environments. Data mining has aided in discovering interesting insights with respect to how people behave in these virtual environments. The book addresses prediction, mining and analysis of offline characteristics and behaviors from online data and vice versa. Each chapter will focus on a different aspect of virtual worlds to real world prediction e.g., demographics, personality, location, etc.
Gathers insights from different disciplines like data mining, behavioral modeling, ethnography to connect the online with the offline worldFeatures data-driven and theory-driven techniques for predicting people’s behavior in the real worldProvides a framework for doing predictive modeling from virtual worlds to the real world and the efficacy of such predictions