Neuroeconomics is a young, interdisciplinary field dealing with the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can constrain and guide models of economics. Neuroeconomics studies decision making by using a combination of tools from neuroscience, economics and psychology to avoid the shortcoming that arise from a single perspective approach. Offering the necessary interdisciplinary approach, Neuroeconomics second edition presents research from neuroscience, psychology, and behavioral economics. Edited by two of the founders of the field, this edition once again offers a current and comprehensive review of the field. With chapters authored by all the major figures, this new edition will serve to advance understanding of the following as related to the human brain through neoclassical economic approaches, behavioral economics, social decision making, valuation, and neural mechanism for choice.
- First edition was winner of the 2009 Prose award for Excellence in Social Science & Economics
- Remains the first and only comprehensive overview of the emerging field of neuroeconomics
- All retained chapters will be fully revised, with 25% new chapters covering - neural representation of beliefs, multi-agent preferences, fairness norms, theory/practice of valuation, reinforcement learning, drift-diffusion and reference-dependent models, and expanded coverage of the basal ganglia
- Provides overview of the approaches to the understanding of human decision making from studies of the human brain, the behavior of economic systems, and human behavior, making the book broadly relevant for neuroscience, economics and psychology
- Edited work with chapters authored by leaders in the field around the globe - the broadest, most expert coverage available
- Full color presentation including numerous illustrations and original photographs