Corporate Social Responsibility in the Global Business World
This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the “wrong” practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. “CSR in the Global Business World” is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
Provides a global version and discussion of the CSR concept Analyzes specific cases that are of interest to scholars and practitioners Explores and discusses different guises of the CSR notion in business and management schoolsCovers a wide array of business functions such as marketing, consumer behaviour, corporate governance, non-profit organizations and financial aspects