The Handbook of Communication and Corporate Reputation
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
* Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
* Brings together state-of-the-art communication studies insights on corporate reputation
* Identifies and addresses the lacunae in the research literature
* Applies new theoretical frameworks to corporate reputation