Persuasionsstile in Europa
As Europe grows ever closer, persuasion, i.e. the rhetorical influencing of thoughts, emotions and actions, is becoming ever more important in politics and economics. This also brings together different traditions and styles of argument in the mass media. Such intercultural divergences can affect the success of communicative behaviour.
However, until now there has been no available information based on sufficient empirical evidence about the typical structures of persuasuve texts in the mass media of European countries. This volume seeks to remedy this situation. The authors examine texts of an indisputably persuasive character: commentaries (both serious and satirical), leading articles, and editorials in newspapers, and TV commentaries. Central to this is a contrastive perspective, comparing texts by journalists which display a particular opinion and are formally designated as commentaries, leaders or editorials from Germany, France, Luxembourg, Poland, Finland, Sweden, Switzerland and the USA.