China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors propose potential areas and activities for strategic innovation in the West in response to Green China.
Intriguing ideas for dealing with Green China for managers, politicians and academics Unique insight in both Chinese and Western decision making on high level in government and corporations Focus on creation of competitive advantage while dealing with the new trend of green economy and creating new firms and industriesWritten by authors with experience in academia and industry in China and Europe